Will it sound like me? Will my followers be able to tell?
They'd be able to tell if you automated the wrong things. So the course ends on a lesson about what you never hand over: your opinions, your stories, your face, your voice. What does get automated is the boring 80%, the audit, the research, the DM sorting, the first draft you then make sound like you. The copywriter is trained on your voice and your banned words, and that takes up most of module 2, because something writing fluent nothing under your name is worse than having nothing at all.
I'm not technical, and I don't have time to learn this.
Neither am I, and that's the point of it. No code anywhere, it's copy, paste and telling something what you want in plain English, which you already do every time you brief anyone. Your first win takes about 20 minutes.
I'm on ChatGPT, not Claude.
For the most part, ChatGPT and Claude can feel similar but Claude feels more like a built system that works alongside you and does everything (memory, automation, agents, tools), very easily at once. For more structured, automated way of working, Claude wins right now and thus I would advise anyone to go this route. For the best output, you'll want a paid Claude account, which is about $20 a month.
What's the real difference between the Club and the Course?
The lessons are identical. The Course is you and the videos, worked through on your own, and some people genuinely prefer that. The Club adds my actual files, so you paste in what I already run instead of building your own version from scratch, plus bi-weekly calls for 3 months, a free masterclass every month, and the online community when you get stuck. People don't stop at the start. They stop at the point where it half works and they can't tell why and there's nobody to ask, and that's the bit I can't put in a video.
What if I fall behind? Do I lose access?
No. The lessons are yours forever, so falling behind costs you nothing. The Club calls run every 2 weeks for 3 months from mid October and they're all recorded, with the dates on your welcome page.
Why does this have to close at all if it's just files I download?
Because of the live part. The calls and the masterclasses inside The Club run as 1 group for 3 months, so they start together. The last day to join is Tuesday 6 October, with doors closing Wednesday 7 October at 9:00 CET, and the next time this opens the price is higher.
Do the employees actually do the work, or just tell me what to do?
It depends on the job. Some do it inside the tool: the Designer builds the carousel in your Canva, and the Analyst pulls your real numbers. Others do the sorting and drafting and hand it to you to approve, like emails and DMs. Nothing gets sent, posted or paid for without your yes, and that's on purpose. The human part stays yours.
Do they run on their own, or do I have to start every task?
The recurring ones run on a schedule. Your account audit comes once a month and your DMs get sorted daily, without you asking. Other jobs make more sense as one-offs, like auditing a sales page before a launch. I show you what to put on a schedule and what not to.
What tools do they connect to?
The goal is to connect all of your tools to Claude, and I'll guide you through it. Everyone's tech setup is different, so instead of handing you one fixed list, I show you how connecting works so you can plug in whatever you use. The ones I use most are Google Drive, Canva, Gmail, Zapier and Windsor.ai (that's how my Instagram numbers get pulled in, but I'll show you how to do all of this :)).
Will the Designer use my own Canva templates, fonts and colours?
Yes. It works from your own Canva. Mine copies one of my existing designs and swaps the new text in slide by slide, so the style stays mine. Expect a few feedback rounds at first to get it close to finished.
Do I need to pay for anything else?
Just a paid Claude account. Pro is around $20 a month. The tools you already pay for keep working as they are, so there's nothing extra on top.
What happens after the 3 months of calls?
You keep everything. The employees are installed in your own Claude, one payment, and you're not renting anything. When the calls finish, the whole team stays with you forever.
What if Claude changes?
That's why The Club is the best way to join: you get an expert masterclass every month with new builds and updates. You also have lifetime access to the program, and if Claude ships a major update, I'll cover it inside The Course as well.
What's the refund policy?
30 days, on all 3 options. If it isn't running, show me what you built and I'll get it working with you. If I can't, I'll refund you. You can read about the 30-day guarantee
here.
Is there a payment plan?
Yes, from October 4th. For the last 2 days before we close the doors, you can join with monthly payments. The early-bird price and the bonus department both end before then, so paying in full at the start is the best deal you'll ever get. Future rounds of this program will be priced higher.
Will this work for my niche?
Claude doesn't care what niche you're in. It learns your business and your voice from you, and I show you how. Artists, service providers, personal brands, coaches and product businesses all use the same system. I'll also teach you a way of using AI so you can automate any repetitive task that's unique to your business moving forward.
How are the employees actually built?
Each one is a Claude Project or Skill with my instructions and files inside. In the Club you download and install them. In the Course you build them yourself with me on screen.
Does it cover paid ads?
No. I've grown with zero ads, so I'm not the right person to teach them. Once you know how to work with AI, though, you'll be able to build support for that side yourself.
